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// Skill profile

Startup Naming Pro

name: Startup Naming Pro

by 371166758-qq · published 2026-04-01

图像生成自动化任务
Total installs
0
Stars
★ 0
Last updated
2026-04
// Install command
$ claw add gh:371166758-qq/371166758-qq-startup-naming-pro
View on GitHub
// Full documentation

---

name: Startup Naming Pro

description: Generate and evaluate brand, product, and startup names using linguistic science, cultural awareness, trademark heuristics, and domain availability principles. Covers naming frameworks (descriptive, abstract, coined, metaphorical), linguistic analysis, and cross-cultural safety checks. Use when naming a new product, company, brand, feature, or project.

---

# Startup Naming Pro

Systematic brand and product naming with linguistic rigor and business sense.

Naming Categories

1. Descriptive (描述型)

Directly describes what the product does.

  • **Pros**: Instant understanding, good for SEO
  • **Cons**: Generic, hard to trademark, limiting
  • **Examples**: General Electric, American Airlines, PayPal
  • **Use when**: Utility matters more than brand personality (B2B tools, infrastructure)
  • 2. Abstract / Coined (造词型)

    Invented words with no prior meaning.

  • **Pros**: Unique, trademark-friendly, ownable
  • **Cons**: Needs marketing investment to establish meaning
  • **Examples**: Kodak, Rolex, Hulu, Spotify
  • **Use when**: Building a category-defining brand
  • 3. Metaphorical (隐喻型)

    Uses imagery or concepts from other domains.

  • **Pros**: Memorable, story-rich, emotionally resonant
  • **Cons**: Meaning may not be immediately obvious
  • **Examples**: Amazon (vast), Nike (victory), Stripe (simple + bold)
  • **Use when**: Emotional connection matters more than literal description
  • 4. Compound / Blended (复合型)

    Combines two words or word parts.

  • **Pros**: Fresh but recognizable, compact
  • **Cons**: Can feel contrived if overdone (-ify, -ly fatigue)
  • **Examples**: Facebook, Netflix, Pinterest, Instagram
  • **Use when**: Want to evoke two concepts simultaneously
  • Evaluation Framework

    Score each name candidate on these dimensions (1-10):

    | Dimension | Weight | What to Check |

    |---|---|---|

    | **Memorability** | 25% | Can you recall it after hearing it once? |

    | **Pronounceability** | 20% | Can a 5-year-old say it? Can non-native speakers? |

    | **Brevity** | 15% | Ideally 2-3 syllables, under 10 characters |

    | **Uniqueness** | 15% | Google it — is it dominated by other results? |

    | **Domain potential** | 10% | Is the .com available or acquirable? |

    | **Cultural safety** | 10% | Does it mean anything offensive in major languages? |

    | **Trademark viability** | 5% | Does it conflict with existing marks in the category? |

    **Minimum passing score**: 6.5/10 weighted average. Don't ship below this.

    Workflow

    1. Brief

    Gather from the user:

  • What does the product/company do?
  • Target audience and geography?
  • Desired brand personality (playful, serious, luxurious, technical)?
  • Any constraints (must include a word, must start with a letter, budget for domain)?
  • Competitors to differentiate from?
  • 2. Generate

    Produce 10-15 candidates across all 4 naming categories. Use these techniques:

    **Linguistic tricks**:

  • Alliteration: PayPal, BlackBerry, Best Buy
  • Repetition:滴滴, TikTok, WeChat → We
  • Rhyme: Reese's, Lean Cuisine, 7-Eleven
  • Ending -ify: Shopify, Spotify (→ overused, use sparingly)
  • Ending -ly: Weebly, Bitly (→ avoid)
  • Latin/Greek roots: Acer (sharp), Volvo (I roll), Sony (sonus/sound)
  • **Cross-language mining**:

  • Find words with positive meanings across cultures
  • Check translations in Chinese, Japanese, Arabic, Spanish, French, Hindi
  • A word meaning "beautiful" in one language may mean "garbage" in another
  • 3. Evaluate

    Apply the scoring framework above. Rank candidates. Present top 5 with:

  • Name + category
  • Rationale (why it works)
  • Potential tagline pairing
  • Risk flags (if any)
  • Domain availability heuristic (.com, .io, .ai, .co options)
  • 4. Refine

    Based on feedback:

  • "More abstract" → shift toward coined words
  • "More fun" → explore portmanteaus and playful sounds
  • "More premium" → Latin roots, soft consonants, longer syllable counts
  • Linguistic Pitfalls

    | Issue | Example | Why It Fails |

    |---|---|---|

    | Hard consonant clusters | "Strplx" | Unpronounceable |

    | Ambiguous vowel | "Fower" (flower? four-er?) | Confusing |

    | Cultural offense | "Pajero" (Spanish slang) | Brand damage |

    | Too generic | "Cloud Storage Pro" | No brand equity |

    | TMI in name | "Enterprise Customer Relationship Management System" | Not a name, it's a sentence |

    | Trendy prefix | "AiSomething", "SmartSomething" | Forgettable, dates fast |

    Cross-Cultural Safety Check

    Always test a name against:

    1. **Chinese**: Does it sound like a homophone with negative meaning?

    2. **Japanese**: Any problematic readings?

    3. **Spanish**: Common slang conflicts?

    4. **Arabic**: Does it resemble a word with negative connotation?

    5. **Hindi**: Any unfavorable associations?

    **Real-world failures**: Mitsubishi Pajero, Chevy Nova (no va = "doesn't go"), Nokia Lumia (prostitute in Spanish slang), Ford Kuga (sounds like "cougar" and also problematic in some Chinese dialects).

    Output Template

    ## Name: [Name]
    - **Category**: [Descriptive/Abstract/Metaphorical/Compound]
    - **Score**: [X.X]/10
    - **Pronunciation**: [IPA + phonetic spelling]
    - **Meaning**: [Literal meaning, if any]
    - **Rationale**: [Why this works for the brief]
    - **Tagline pair**: "[Name] — [tagline]"
    - **Domain options**: [available alternatives]
    - **Risk flags**: [none / specific concerns]

    Prompt Triggers

  • "Help me name my startup"
  • "Generate brand names for a [type] product"
  • "Evaluate this name: [name]"
  • "I need a creative name that sounds [adjective]"
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