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// Skill profile

Page CRO Skill

Audit any landing/product page for conversion blockers.

by amdf01-debug · published 2026-04-01

图像生成安全工具
Total installs
0
Stars
★ 0
Last updated
2026-04
// Install command
$ claw add gh:amdf01-debug/amdf01-debug-sw-page-cro
View on GitHub
// Full documentation

# Page CRO Skill

Trigger

Audit any landing/product page for conversion blockers.

**Trigger phrases:** "audit this page", "conversion audit", "why isn't this converting", "page CRO", "landing page review"

Process

1. **Load page**: Fetch URL and analyse structure, copy, layout, CTAs

2. **Heuristic evaluation**: Check against 40+ conversion principles

3. **Identify blockers**: Categorise as critical, warning, or opportunity

4. **Benchmark**: Compare against industry conversion rates

5. **Recommend**: Specific, prioritised fixes with expected impact

Audit Framework

Above the Fold (most critical)

  • [ ] Value proposition clear within 5 seconds
  • [ ] Primary CTA visible without scrolling
  • [ ] Headline matches visitor intent / ad copy
  • [ ] No competing CTAs or distractions
  • Trust Signals

  • [ ] Social proof present (testimonials, logos, numbers)
  • [ ] Security indicators (SSL, payment badges)
  • [ ] Risk reducers (guarantee, free trial, no credit card)
  • Copy

  • [ ] Benefit-led, not feature-led
  • [ ] Specific numbers over vague claims
  • [ ] Addresses primary objection
  • [ ] Scannable (subheadings, bullets, short paragraphs)
  • CTA

  • [ ] Action-oriented button text (not "Submit")
  • [ ] Contrasting colour
  • [ ] Repeated at logical intervals
  • [ ] Microcopy addresses friction ("No credit card required")
  • Mobile

  • [ ] Touch-friendly tap targets (44px+)
  • [ ] No horizontal scroll
  • [ ] CTA accessible on mobile viewport
  • [ ] Images load quickly
  • Output Format

    # CRO Audit: [URL]
    
    ## Conversion Score: [X/100]
    
    ## Critical (fix today)
    1. [Issue] → [Specific fix] — Expected impact: [High]
    
    ## Warnings (fix this week)
    1. [Issue] → [Specific fix] — Expected impact: [Medium]
    
    ## Opportunities (test these)
    1. [Opportunity] → [How to test]
    
    ## Recommended A/B Tests
    1. [Test idea] — [Hypothesis] — [Estimated lift]
    // Comments
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