Paywall & Upgrade CRO Skill
Design upgrade triggers and paywall experiences that convert free to paid.
by amdf01-debug · published 2026-04-01
$ claw add gh:amdf01-debug/amdf01-debug-sw-paywall-upgrade-cro# Paywall & Upgrade CRO Skill
Trigger
Design upgrade triggers and paywall experiences that convert free to paid.
**Trigger phrases:** "paywall design", "upgrade flow", "free to paid", "pricing page optimisation", "trial to paid", "feature gating"
Process
1. **Identify**: Which features drive upgrade intent?
2. **Design gates**: Hard gate vs soft gate vs usage limit
3. **Craft messaging**: What the user gains, not what they lose
4. **Timing**: When to show upgrade prompts
5. **Pricing page**: Optimise for conversion
Gate Types
Usage Limits (most effective for tools)
Feature Gates (best for clear tier differentiation)
Time-Limited Trial (best for full-featured products)
Pricing Page Principles
Output
Upgrade flow specification: gate design, trigger points, messaging copy, pricing page structure, and A/B test recommendations.
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