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// Skill profile

Popup CRO Skill

Design high-converting popups — exit intent, scroll-triggered, timed.

by amdf01-debug · published 2026-04-01

邮件处理
Total installs
0
Stars
★ 0
Last updated
2026-04
// Install command
$ claw add gh:amdf01-debug/amdf01-debug-sw-popup-cro
View on GitHub
// Full documentation

# Popup CRO Skill

Trigger

Design high-converting popups — exit intent, scroll-triggered, timed.

**Trigger phrases:** "popup design", "exit intent popup", "email capture popup", "popup copy", "popup strategy"

Popup Types

Exit Intent

  • Trigger: mouse moves toward browser close/back
  • Use for: lead capture, discount offer, content upgrade
  • Conversion rate benchmark: 2-4%

    • Scroll-Triggered

  • Trigger: user scrolls past X% of page
  • Use for: content upgrades, newsletter signup
  • Recommended trigger: 50-70% scroll depth

    • Timed

  • Trigger: X seconds on page
  • Use for: announcements, special offers
  • Recommended delay: 30-60 seconds

    • Click-Triggered

  • Trigger: user clicks specific element
  • Use for: content upgrades, gated resources
  • Highest quality leads — they opted in voluntarily

    • Design Rules

  • One clear CTA. One offer. One action.
  • Easy to close (visible X, click outside to dismiss)
  • Mobile: use bottom bar instead of overlay popup
  • Frequency: max once per session, or once per 7 days
  • Copy: headline (5-8 words) + 1-2 lines of value prop + CTA button
  • Never interrupt a conversion flow with a popup

    • Output

    Complete popup specification: trigger rules, copy (headline + body + CTA), design guidance, targeting rules, frequency caps.

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