Psyke SEO & GEO Audit

---

name: psyke-audit

description: |

Produce a branded Psyke SEO & GEO audit deck for any website. Use when asked to

run an SEO audit, GEO audit, site audit, or website health check for a Psyke client.

Also use when someone mentions "psyke audit", "run an audit", "audit this site",

"SEO score", "GEO readiness", or "AI visibility audit". Outputs a single index.html

slide deck with dual scoring (SEO Health /100 + GEO Readiness /100), competitor

benchmarking, AI citation analysis, and Psyke-branded dark-mode theme.

---

# Psyke SEO & GEO Audit

Branded audit product for Psyke (psyke.co). Produces a scored, dark-mode slide deck covering technical SEO, GEO readiness, competitor benchmarking, and actionable recommendations.

Output

A single `index.html` file deployed to Vercel containing:

References

Read these before building an audit:

Process

Phase 1: Data Collection

**1. Technical Crawl (always)**

- Fetch homepage, robots.txt, sitemap.xml
- Fetch 4-6 key inner pages (services, about, contact, sector pages)
- Use browser to evaluate each page for: title, meta description, canonical, H1s, H2s, H3s, schemas, OG tags, image alt text, viewport meta
- Check for soft 404s on common URL patterns
- Note the CMS/platform if identifiable

**2. Ahrefs Data (when MCP connected)**

Pull via Ahrefs MCP or have Psyke provide:
- Domain Rating
- Organic keyword count + top keywords
- Monthly organic traffic
- Referring domains count
- Google AI Overview citation count
- ChatGPT citation count
- Branded vs non-branded split (estimate)
- Same metrics for 2-3 competitors

**3. AI Visibility Testing (always)**

Run 5-8 queries through ChatGPT and/or Perplexity:
- "[client industry] + Australia" query
- "best [service/product]" query
- "how does [client service] work" query
- "[client] vs [competitor]" query
- Location-specific query
Record: was client mentioned? which competitors? what was cited?

Phase 2: Scoring

Apply the rubrics from `references/scoring.md`:

1. Score each SEO category, noting specific evidence for each deduction

2. Score each GEO category, noting specific evidence

3. Calculate totals — do not round

Phase 3: Build the Deck

**Setup:**

cd ~/Developer
mkdir [client]-seo-audit
cd [client]-seo-audit
git init
echo "# [Client] SEO & GEO Audit" > README.md

**Build `index.html`:**

1. Start with the viewport-base styles from the frontend-slides skill

2. Paste the full Psyke theme CSS from `references/psyke-theme.css`

3. Follow the slide structure from `references/slide-structure.md` exactly

4. Include the SlidePresentation JavaScript class (keyboard nav, touch, progress bar, nav dots, intersection observer)

**Font include:**

<link href="https://fonts.googleapis.com/css2?family=Space+Grotesk:wght@400;500;600;700&display=swap" rel="stylesheet">

**Key HTML patterns:**

Title slide:

<section class="slide slide-title">
    <div class="glow-orb glow-purple" style="top: -10%; right: -5%;"></div>
    <div class="glow-orb glow-lime" style="bottom: 10%; left: -3%;"></div>
    <div class="content-wrap">
        <p class="psyke-logo reveal">PSYKE</p>
        <h1 class="reveal reveal-delay-1"><span class="accent">[Client Name]</span></h1>
        <p class="subtitle reveal reveal-delay-2">SEO & GEO Audit — [Month Year]</p>
        <p class="label-muted reveal reveal-delay-3">[client-url.com.au]</p>
    </div>
</section>

Dual score slide:

<section class="slide">
    <div class="slide-split">
        <div class="split-left">
            <div class="dual-score reveal">
                <div class="score-block">
                    <div class="score-ring" style="--score-pct: 0.XX;">
                        <svg viewBox="0 0 100 100">
                            <circle class="ring-bg" cx="50" cy="50" r="45"/>
                            <circle class="ring-fill" cx="50" cy="50" r="45"/>
                        </svg>
                        <div class="score-number">XX</div>
                    </div>
                    <p class="score-label-big" style="color: var(--psyke-purple);">SEO Health</p>
                </div>
                <div class="score-block">
                    <div class="score-ring" style="--score-pct: 0.XX;">
                        <svg viewBox="0 0 100 100">
                            <circle class="ring-bg" cx="50" cy="50" r="45"/>
                            <circle class="ring-fill ring-fill-lime" cx="50" cy="50" r="45"/>
                        </svg>
                        <div class="score-number">XX</div>
                    </div>
                    <p class="score-label-big" style="color: var(--psyke-lime);">GEO Ready</p>
                </div>
            </div>
        </div>
        <div class="split-right">
            <!-- Breakdown grid -->
        </div>
    </div>
</section>

Competitor benchmark:

<div class="competitor-grid">
    <div class="competitor-row header">
        <div class="competitor-cell"></div>
        <div class="competitor-cell">DR</div>
        <div class="competitor-cell">Keywords</div>
        <div class="competitor-cell">Traffic</div>
        <div class="competitor-cell">AI Citations</div>
    </div>
    <div class="competitor-row client">
        <div class="competitor-cell">[Client]</div>
        <div class="competitor-cell">XX</div>
        <!-- etc -->
    </div>
    <!-- competitor rows -->
</div>

Phase 4: Deploy

git add -A
git commit -m "[Client] SEO & GEO Audit - SEO: XX/100, GEO: XX/100"
gh repo create beebeebot/[client]-seo-audit --public --source=. --push
npx vercel --yes --prod

Phase 5: Deliver

Send the Vercel URL to the requester with:

Writing Style

AI Writing Patterns to Avoid (mandatory)

These are the most common tells. Fix every instance before deploying:

What NOT to Do