Meta Ads Analyser

---

name: meta-ads-analyser

description: Analyze extracted Meta ad creatives and generate a professional strategy report. Use after /meta_ads_extractor to produce a clean, organized analysis document with inline videos/images grouped by funnel/landing page.

---

# Meta Ads Analyser

Generate a professional ad strategy analysis report from extracted Meta ad creatives.

Prerequisites

Input

Assets folder from extraction, typically at:

~/clawd/output/meta-ads/{advertiser-slug}/
├── {slug}-video-01.mp4
├── {slug}-video-02.mp4
├── {slug}-image-01.jpg
├── {slug}-image-02.jpg
├── landing-{page-name}.jpg
└── ...

Analysis Process

1. Analyze Each Creative

For each ad creative, identify:

Use vision model for images, Gemini for video analysis.

**Get dimensions with:**

# Images (macOS)
sips -g pixelWidth -g pixelHeight image.jpg

# Videos
ffprobe -v error -select_streams v:0 -show_entries stream=width,height -of csv=p=0 video.mp4

**Common aspect ratios:**

| Ratio | Use Case |

|-------|----------|

| 1:1 | Feed (universal) |

| 4:5 | Feed (recommended) |

| 9:16 | Stories/Reels |

| 16:9 | Landscape video |

2. Analyze Landing Pages

For each landing page, identify:

3. Map Funnels

Group ads by their destination landing page. Each funnel = landing page + all ads driving to it.

Typical funnel types:

4. Identify Strategy Patterns

Look for:

Output Format

Generate a self-contained HTML report using the template structure below.

Report Structure

1. Header
   - Advertiser name
   - Stats (# ads, # funnels, date)

2. Strategy Overview (TOP)
   - High-level acquisition strategy
   - Funnel flow visualization
   - Creative testing patterns
   - Key takeaways (actionable insights)

3. Funnel Sections (one per landing page)
   - Funnel header (name, URL)
   - Landing page card (screenshot + analysis)
   - Ad cards grid (media + analysis for each)
   
4. Footer
   - Source attribution
   - Date generated

Styling Guidelines

Ad Card Format

Each ad card should display:

[Media: video/image]
[Badges: Type | Funnel Stage | Aspect Ratio | Duration (if video)]
[Title]
[Analysis fields: Hook, Script, Emotion, Strengths, Gaps]

**Include aspect ratio badge** on every ad card so patterns are visible at a glance (e.g., "all TOFU ads are 4:5, BOFU ads are 1:1").

See `templates/report-template.html` for the full HTML/CSS template.

Delivery

1. Generate HTML file in the assets folder:

```

~/clawd/output/meta-ads/{advertiser-slug}/{slug}-analysis.html

```

2. Zip the entire folder (HTML + all media assets)

3. Send via Telegram with caption explaining contents

**Important:** The HTML uses relative paths to media files. Always deliver as a zip so the recipient can open it locally with all assets.

Example Workflow

User: Analyze the EricPartaker ads we extracted

1. Read assets folder: ~/clawd/output/meta-ads/ericpartaker/
2. Analyze each video with Gemini / image with vision
3. Analyze landing page screenshots
4. Map ads to landing pages (identify 3 funnels)
5. Identify strategy patterns
6. Generate HTML report
7. Zip folder
8. Send to user

Integration

This skill is designed to follow `/meta_ads_extractor`:

/meta_ads_extractor → downloads assets
/meta_ads_analyser → generates strategy report

Can also integrate with: