Newsletter Creation & Curation Skill

---

name: newsletter-creation-curation

description: Industry-adaptive B2B newsletter creation with stage, role, and geography-aware workflows

metadata: {"clawdbot":{"emoji":"📧","homepage":"https://github.com/shashwatgtm","always":true}}

---

# Newsletter Creation & Curation Skill

Use this skill to create B2B newsletters that match business context, not generic content templates.

Deep strategic guidance is in `PLAYBOOK.md`.

Use this file as the executable operating manual.

Quick Decision Tree (5 Dimensions)

Answer these in order before writing anything.

1) Goal

2) Industry

3) Company Stage

4) Role

5) Geography

Template Selector

Pick exactly one base template first:

Then adapt cadence and tone using Stage + Role + Geography.

Execution Workflow (Do This Every Time)

Step 1: Assess Context

Collect and confirm:

Output:

Step 2: Select and Adapt Template

Actions:

- Series A: weekly/bi-weekly (execution simplicity).

- Series B: weekly or bi-weekly (team process).

- Series C+: weekly with recurring pillars (media-quality).

- Founder: direct POV is allowed.

- Employee: insert approval checkpoint before final draft.

- India-first: schedule in IST and local references.

- US-first: schedule in EST/PST and US references.

Output:

Step 3: Generate Content

Use the blueprint to draft issue content.

Required structure:

Generation rules:

Output:

Step 4: Refine and Ship

Run this checklist:

Finalize:

Output:

Role-Based Approval Workflow

Use this enforcement logic before publishing:

- No formal approval required.

- Optional peer review for quality.

- Manager or leadership review required.

- High-impact claims should be validated.

- Brand + stakeholder review required.

- Keep documented source notes for claims.

- PR/legal review required before distribution.

If unsure, default to stricter review.

KPI Defaults by Goal

- Open rate, CTR, demo requests, SQL mentions in CRM.

- Open rate trend, replies, shares, speaking invites, inbound references.

- Subscriber growth, profile visits, inbound opportunities.

- Share of voice, citations, partnerships, executive visibility.

Playbook Map (Deep Dives)

Use these sections in `PLAYBOOK.md` when deeper strategy is needed:

Why This vs Generic ChatGPT Prompting?

This skill adds structured context control that generic prompting usually misses:

Fictional Case Study (Realistic)

Context

What They Did

- 50% data-backed sales observations

- 30% tactical playbooks

- 20% contrarian POV

Outcome (6 Months)

Usage Examples

Example A: Founder, Sales Tech, Series A

Prompt:

Use newsletter-creation-curation.
Context: Sales tech founder, Series A, US market, lead generation goal.
Create next week's issue using the sales-tech template, with 3 subject lines,
700-900 words, and a Tuesday 9 AM EST send plan.

Example B: VP Marketing, HR Tech, Series B

Prompt:

Use newsletter-creation-curation.
Context: HR tech VP Marketing, Series B, US-first, thought-leadership goal.
Create a bi-weekly issue outline and full draft with approval checkpoints and
source-backed claims only.

Example C: PMM, Fintech, Series B, India

Prompt:

Use newsletter-creation-curation.
Context: Fintech PMM, Series B, India-first, trust-building goal.
Build issue draft with compliance-safe language, IST send timing, and
manager/legal review checklist.

Fast Start (Agent Checklist)

1. Ask 5 decision-tree questions.

2. Select one industry template from `templates/`.

3. Produce issue blueprint (sections + word counts).

4. Draft issue using the workflow.

5. Apply role/compliance review.

6. Finalize send-time, amplification, and KPI targets.

7. If deeper strategy is needed, consult `PLAYBOOK.md`.