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// Skill profile

Voice-Matched Content System

name: voice-matched-content

by brianrwagner · published 2026-03-22

邮件处理社交媒体加密货币
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Last updated
2026-03
// Install command
$ claw add gh:brianrwagner/brianrwagner-voice-matched-content-system
View on GitHub
// Full documentation

---

name: voice-matched-content

description: "Extract someone's authentic writing voice from samples, build a complete Voice DNA profile, then generate content that sounds like them — not AI. Covers confidence calibration, energy mapping, transition patterns, audience adaptation, and platform-specific voice tuning. Triggers on: capture my voice, write like me, voice guide, brand voice, sound like me, voice profile, my writing style, content in my voice, doesn't sound like me, too AI."

---

# Voice-Matched Content System

The #1 complaint about AI content: "It doesn't sound like me."

This skill fixes that permanently. Not with a one-line tone instruction. With a complete voice operating system that understands HOW someone communicates — their patterns, energy, confidence zones, transitions, and editing instincts.

Built from a real voice extraction methodology refined over 15+ years of brand strategy work.

---

Routing

✅ Use This Skill When:

  • Someone wants to capture their authentic writing voice
  • Content "sounds too AI" and needs to match the creator's real style
  • Building a voice guide for consistent content across platforms
  • Ghostwriting or creating content on behalf of someone
  • User says: "write like me," "capture my voice," "this doesn't sound like me," "make it sound like me," "voice guide," "brand voice"
  • ❌ Do NOT Use When:

  • Writing generic content with no voice reference → Use standard content skills
  • Editing existing copy for grammar/clarity only → Use copy-editing tools
  • Creating content strategy (what to write, not how) → Use content strategy skills
  • Need a brand messaging framework → Use positioning skills
  • Inputs Required:

  • **Minimum:** 3 writing samples (blog posts, emails, social posts, transcripts — anything they've written)
  • **Better:** 5-10 samples across different contexts (professional, casual, teaching, selling)
  • **Best:** Samples + a 5-minute conversation about how they think about communication
  • Outputs Produced:

  • Complete Voice DNA Profile (reusable across all future content)
  • Content generated in their authenticated voice
  • Platform-specific voice adaptations (LinkedIn vs X vs email vs proposals)
  • Voice consistency checklist for self-editing
  • ---

    Phase 1: Voice Extraction

    Step 1: Collect Samples

    Ask for 3-10 writing samples. The more variety, the better the profile.

    **Good samples:**

  • Social posts they're proud of
  • Emails they wrote quickly (less filtered = more authentic)
  • Blog posts or articles
  • Podcast/video transcripts (spoken voice often reveals real patterns)
  • Texts or casual messages (if they're comfortable sharing)
  • **What to tell the user:**

    > "Send me 3-5 pieces of writing you've done. Mix of professional and casual is ideal. The ones you wrote fast without overthinking are often the most useful — that's where your real voice lives."

    Step 2: Analyze Voice DNA

    Read all samples and extract these 8 dimensions:

    #### 1. Sentence Architecture

  • Average sentence length (short and punchy? Long and flowing?)
  • Do they use fragments? ("Not a chance." / "Game over.")
  • Sentence variety pattern (short-short-long? Building momentum?)
  • Paragraph length preference
  • #### 2. Opening Patterns (How They Start)

  • Do they hook with a question? A bold statement? A story? A contrarian take?
  • First-line energy level (explosive vs. measured)
  • Do they set context first or dive straight in?
  • #### 3. Transition Signatures

    Map their recurring bridge phrases. Everyone has them. Examples:

  • "Here's the thing..."
  • "What that means is..."
  • "The reality is..."
  • "But here's what's interesting..."
  • "Let me break this down..."
  • "So here's what happened..."
  • **Extract at least 8-10 transition phrases from their samples.** These are fingerprints.

    #### 4. Energy Mapping

  • Baseline energy level (calm authority? Electric enthusiasm? Quiet confidence?)
  • What triggers their high-energy mode?
  • How do they express excitement? (Exclamation marks? ALL CAPS? Power words?)
  • Do they use humor? What kind? (Self-deprecating? Observational? Sarcastic?)
  • #### 5. Authority Zones vs. Learning Zones

    This is critical and most voice tools miss it entirely.

    **Authority zones** = Topics where they write with full confidence

  • Definitive language: "Here's what works," "The data shows," "What I've learned"
  • No hedging, no "I think maybe"
  • **Learning zones** = Topics where they're exploring

  • Exploratory language: "What I'm seeing," "In my experience so far," "What I'm learning"
  • Still confident, but framed as ongoing discovery
  • **Map which topics fall into which zone.** This prevents the AI from writing with false authority on topics the person is still learning about.

    #### 6. Vocabulary Fingerprint

  • Words they use often (favorites)
  • Words they NEVER use (allergies)
  • Industry jargon: do they embrace it or avoid it?
  • Formality level (contractions? Slang? Academic?)
  • Profanity comfort level
  • #### 7. Structural Preferences

  • Do they use lists? Numbered or bulleted?
  • Headers or flowing prose?
  • Short paragraphs (1-2 sentences) or longer blocks?
  • Do they use bold/italic for emphasis?
  • Do they end with a CTA, a question, or a statement?
  • #### 8. Editing Instincts

  • Do they tend to cut shorter or add more?
  • What do they delete first? (Usually: hedging words, jargon, or filler)
  • What's their "red flag" — the thing that makes them cringe in writing?
  • ---

    Phase 2: Build the Voice DNA Profile

    After extraction, generate a structured Voice DNA document. This becomes the permanent reference for all future content.

    Voice DNA Profile Template

    # [Name]'s Voice DNA Profile
    *Generated from [X] writing samples on [date]*
    
    ---
    
    ## Voice Foundation
    **Core Identity:** [One sentence — who they are as a communicator]
    **Natural Role:** [How they relate to their audience — teacher? Coach? Peer? Provocateur?]
    **Authority Zones:** [Topics where they write with full confidence]
    **Learning Zones:** [Topics where they're exploring/experimenting]
    **Writing Philosophy:** [Their implicit belief about communication — extracted, not asked]
    
    ---
    
    ## Sentence Architecture
    - Average sentence length: [short/medium/long]
    - Uses fragments: [yes/no — with examples]
    - Typical paragraph length: [1-2 / 3-4 / 5+ sentences]
    - Rhythm pattern: [describe their cadence]
    
    ## Opening Patterns
    - Primary hook style: [question / bold statement / story / contrarian]
    - First-line energy: [1-10 scale]
    - Context-setting: [dives in / sets scene first]
    
    **Their best opening lines (from samples):**
    1. "[example]"
    2. "[example]"
    3. "[example]"
    
    ## Transition Signatures
    [List 8-12 of their actual transition phrases, organized by type]
    
    ### Authority Transitions:
    - "[phrase]"
    - "[phrase]"
    
    ### Energy Transitions:
    - "[phrase]"
    - "[phrase]"
    
    ### Story Bridges:
    - "[phrase]"
    - "[phrase]"
    
    ## Energy Profile
    - Baseline energy: [calm / warm / enthusiastic / electric]
    - High-energy triggers: [what topics fire them up]
    - Excitement markers: [how they show it — exclamation marks, caps, power words]
    - Humor style: [type and frequency]
    
    ## Confidence Calibration
    
    ### Write with FULL AUTHORITY when discussing:
    - [topic 1]
    - [topic 2]
    - [topic 3]
    **Voice:** Confident, definitive
    **Phrases:** "[their authority phrases]"
    
    ### Write with INFORMED PERSPECTIVE when discussing:
    - [topic 1]
    - [topic 2]
    **Voice:** Curious, exploratory but still confident
    **Phrases:** "[their learning phrases]"
    
    ## Vocabulary
    **Favorites:** [words they use often]
    **Allergies:** [words they never use or hate]
    **Jargon stance:** [embraces / avoids / selective]
    **Formality:** [scale 1-10]
    **Profanity:** [none / occasional / frequent]
    
    ## Structural Preferences
    - Lists: [yes/no, numbered/bulleted]
    - Headers: [yes/no]
    - Paragraph style: [short punchy / mixed / long form]
    - Emphasis: [bold / italic / caps / none]
    - Endings: [CTA / question / statement / callback to opening]
    
    ## Editing Instincts
    - Default edit direction: [cuts shorter / adds more]
    - First things they'd delete: [hedging / jargon / filler / examples]
    - Red flags: [what makes them cringe]
    
    ---
    
    ## Voice Check Questions
    Before publishing as [Name], ask:
    1. Energy Test: Does this feel like [their baseline] or flat?
    2. Authority Test: Am I writing from confidence where they'd be confident?
    3. Simplicity Test: Would [their target audience] get this immediately?
    4. Landing Test: Did I land the plane or keep circling?
    5. Authenticity Test: Does this sound like [Name] or like "AI writing"?
    
    ## Example Transformations
    
    **Generic AI version:**
    "[example of how AI would write it]"
    
    **In [Name]'s voice:**
    "[example rewritten in their actual voice]"

    ---

    Phase 3: Generate Voice-Matched Content

    With the Voice DNA Profile built, use it to generate any content type.

    Content Generation Process

    1. **Load the Voice DNA Profile** (read the profile before writing anything)

    2. **Identify the content type** (social post, article, email, proposal, etc.)

    3. **Check confidence calibration** — Is this topic in their authority zone or learning zone?

    4. **Write the first draft using their patterns:**

    - Open with their preferred hook style

    - Use their transition signatures (not generic ones)

    - Match their sentence architecture

    - Apply their energy level

    - End with their preferred closing style

    5. **Run the Voice Check** — Ask all 5 questions from the profile

    6. **Apply their editing instincts** — Would they cut this shorter? Remove the hedging? Add more energy?

    Platform-Specific Adaptations

    The same voice adapts differently per platform. Apply these modifications ON TOP of the base voice:

    #### LinkedIn

  • Slightly more structured (headers, line breaks)
  • Authority dialed up 10%
  • Hook must work in first 2 lines (before "see more")
  • Professional energy, not casual
  • End with engagement driver (question or bold statement)
  • #### X/Twitter

  • Punchiest version of their voice
  • Fragments encouraged
  • Energy at maximum
  • No hedging at all — every character counts
  • Thread format: each tweet must stand alone AND build
  • #### Email

  • Most conversational version
  • Can be slightly longer
  • Personal touches (references to shared context)
  • Clear CTA at the end
  • Warmth > authority
  • #### Long-form (Blog/Article)

  • Full voice expression
  • Stories and examples get more room
  • Structural preferences fully applied
  • Mix of authority and learning zones
  • Land the plane clearly at the end
  • #### Proposals/Professional Documents

  • Authority mode by default
  • Concise, confident, no filler
  • Proof and specifics over claims
  • Clear structure (they're scanning, not reading)
  • ---

    Phase 4: Voice Consistency Maintenance

    Ongoing Calibration

  • When the user edits your output, note WHAT they changed. Those edits are voice data.
  • If they say "this doesn't sound like me," ask which specific parts feel off.
  • Update the Voice DNA Profile quarterly with new samples and corrections.
  • Common Failure Modes and Fixes

    | Problem | Cause | Fix |

    |---------|-------|-----|

    | "Sounds too formal" | Formality level too high | Add more contractions, fragments, casual transitions |

    | "Sounds too casual" | Energy overdone | Pull back excitement markers, add more structure |

    | "Sounds like AI" | Generic transitions, no voice fingerprints | Replace ALL generic phrases with their actual transitions |

    | "Too hedgy" | Writing in authority zone with learning-zone voice | Check confidence calibration, remove hedging language |

    | "Not enough energy" | Baseline energy too low | Add their power words, shorten sentences, punch up hooks |

    | "Doesn't land the plane" | Missing their closing pattern | Apply their specific ending style from the profile |

    ---

    Guardrails

  • **Never fabricate voice samples.** Only extract from content the user provides.
  • **Never assume authority zones.** Ask or infer from samples — don't guess.
  • **Always produce the Voice DNA Profile first** before generating content. Skip this step and the output will be generic.
  • **If fewer than 3 samples provided,** flag that the profile will be less accurate and ask for more.
  • **Log all voice profile updates** so changes can be reviewed and reverted.
  • **The Voice DNA Profile is the user's asset.** Output it in full so they own it and can use it anywhere.
  • ---

    Quick Start

    **Minimum viable run:**

    1. User provides 3 writing samples

    2. Skill extracts Voice DNA → generates profile

    3. User reviews profile, corrects anything off

    4. Skill generates requested content using the profile

    **Time: 15-20 minutes for profile. 2-5 minutes per content piece after that.**

    **The profile is reusable forever.** Build once, use for every piece of content going forward. Update when their voice evolves.

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