Voice-Matched Content System
name: voice-matched-content
by brianrwagner · published 2026-03-22
$ claw add gh:brianrwagner/brianrwagner-voice-matched-content-system---
name: voice-matched-content
description: "Extract someone's authentic writing voice from samples, build a complete Voice DNA profile, then generate content that sounds like them — not AI. Covers confidence calibration, energy mapping, transition patterns, audience adaptation, and platform-specific voice tuning. Triggers on: capture my voice, write like me, voice guide, brand voice, sound like me, voice profile, my writing style, content in my voice, doesn't sound like me, too AI."
---
# Voice-Matched Content System
The #1 complaint about AI content: "It doesn't sound like me."
This skill fixes that permanently. Not with a one-line tone instruction. With a complete voice operating system that understands HOW someone communicates — their patterns, energy, confidence zones, transitions, and editing instincts.
Built from a real voice extraction methodology refined over 15+ years of brand strategy work.
---
Routing
✅ Use This Skill When:
❌ Do NOT Use When:
Inputs Required:
Outputs Produced:
---
Phase 1: Voice Extraction
Step 1: Collect Samples
Ask for 3-10 writing samples. The more variety, the better the profile.
**Good samples:**
**What to tell the user:**
> "Send me 3-5 pieces of writing you've done. Mix of professional and casual is ideal. The ones you wrote fast without overthinking are often the most useful — that's where your real voice lives."
Step 2: Analyze Voice DNA
Read all samples and extract these 8 dimensions:
#### 1. Sentence Architecture
#### 2. Opening Patterns (How They Start)
#### 3. Transition Signatures
Map their recurring bridge phrases. Everyone has them. Examples:
**Extract at least 8-10 transition phrases from their samples.** These are fingerprints.
#### 4. Energy Mapping
#### 5. Authority Zones vs. Learning Zones
This is critical and most voice tools miss it entirely.
**Authority zones** = Topics where they write with full confidence
**Learning zones** = Topics where they're exploring
**Map which topics fall into which zone.** This prevents the AI from writing with false authority on topics the person is still learning about.
#### 6. Vocabulary Fingerprint
#### 7. Structural Preferences
#### 8. Editing Instincts
---
Phase 2: Build the Voice DNA Profile
After extraction, generate a structured Voice DNA document. This becomes the permanent reference for all future content.
Voice DNA Profile Template
# [Name]'s Voice DNA Profile
*Generated from [X] writing samples on [date]*
---
## Voice Foundation
**Core Identity:** [One sentence — who they are as a communicator]
**Natural Role:** [How they relate to their audience — teacher? Coach? Peer? Provocateur?]
**Authority Zones:** [Topics where they write with full confidence]
**Learning Zones:** [Topics where they're exploring/experimenting]
**Writing Philosophy:** [Their implicit belief about communication — extracted, not asked]
---
## Sentence Architecture
- Average sentence length: [short/medium/long]
- Uses fragments: [yes/no — with examples]
- Typical paragraph length: [1-2 / 3-4 / 5+ sentences]
- Rhythm pattern: [describe their cadence]
## Opening Patterns
- Primary hook style: [question / bold statement / story / contrarian]
- First-line energy: [1-10 scale]
- Context-setting: [dives in / sets scene first]
**Their best opening lines (from samples):**
1. "[example]"
2. "[example]"
3. "[example]"
## Transition Signatures
[List 8-12 of their actual transition phrases, organized by type]
### Authority Transitions:
- "[phrase]"
- "[phrase]"
### Energy Transitions:
- "[phrase]"
- "[phrase]"
### Story Bridges:
- "[phrase]"
- "[phrase]"
## Energy Profile
- Baseline energy: [calm / warm / enthusiastic / electric]
- High-energy triggers: [what topics fire them up]
- Excitement markers: [how they show it — exclamation marks, caps, power words]
- Humor style: [type and frequency]
## Confidence Calibration
### Write with FULL AUTHORITY when discussing:
- [topic 1]
- [topic 2]
- [topic 3]
**Voice:** Confident, definitive
**Phrases:** "[their authority phrases]"
### Write with INFORMED PERSPECTIVE when discussing:
- [topic 1]
- [topic 2]
**Voice:** Curious, exploratory but still confident
**Phrases:** "[their learning phrases]"
## Vocabulary
**Favorites:** [words they use often]
**Allergies:** [words they never use or hate]
**Jargon stance:** [embraces / avoids / selective]
**Formality:** [scale 1-10]
**Profanity:** [none / occasional / frequent]
## Structural Preferences
- Lists: [yes/no, numbered/bulleted]
- Headers: [yes/no]
- Paragraph style: [short punchy / mixed / long form]
- Emphasis: [bold / italic / caps / none]
- Endings: [CTA / question / statement / callback to opening]
## Editing Instincts
- Default edit direction: [cuts shorter / adds more]
- First things they'd delete: [hedging / jargon / filler / examples]
- Red flags: [what makes them cringe]
---
## Voice Check Questions
Before publishing as [Name], ask:
1. Energy Test: Does this feel like [their baseline] or flat?
2. Authority Test: Am I writing from confidence where they'd be confident?
3. Simplicity Test: Would [their target audience] get this immediately?
4. Landing Test: Did I land the plane or keep circling?
5. Authenticity Test: Does this sound like [Name] or like "AI writing"?
## Example Transformations
**Generic AI version:**
"[example of how AI would write it]"
**In [Name]'s voice:**
"[example rewritten in their actual voice]"---
Phase 3: Generate Voice-Matched Content
With the Voice DNA Profile built, use it to generate any content type.
Content Generation Process
1. **Load the Voice DNA Profile** (read the profile before writing anything)
2. **Identify the content type** (social post, article, email, proposal, etc.)
3. **Check confidence calibration** — Is this topic in their authority zone or learning zone?
4. **Write the first draft using their patterns:**
- Open with their preferred hook style
- Use their transition signatures (not generic ones)
- Match their sentence architecture
- Apply their energy level
- End with their preferred closing style
5. **Run the Voice Check** — Ask all 5 questions from the profile
6. **Apply their editing instincts** — Would they cut this shorter? Remove the hedging? Add more energy?
Platform-Specific Adaptations
The same voice adapts differently per platform. Apply these modifications ON TOP of the base voice:
#### X/Twitter
#### Long-form (Blog/Article)
#### Proposals/Professional Documents
---
Phase 4: Voice Consistency Maintenance
Ongoing Calibration
Common Failure Modes and Fixes
| Problem | Cause | Fix |
|---------|-------|-----|
| "Sounds too formal" | Formality level too high | Add more contractions, fragments, casual transitions |
| "Sounds too casual" | Energy overdone | Pull back excitement markers, add more structure |
| "Sounds like AI" | Generic transitions, no voice fingerprints | Replace ALL generic phrases with their actual transitions |
| "Too hedgy" | Writing in authority zone with learning-zone voice | Check confidence calibration, remove hedging language |
| "Not enough energy" | Baseline energy too low | Add their power words, shorten sentences, punch up hooks |
| "Doesn't land the plane" | Missing their closing pattern | Apply their specific ending style from the profile |
---
Guardrails
---
Quick Start
**Minimum viable run:**
1. User provides 3 writing samples
2. Skill extracts Voice DNA → generates profile
3. User reviews profile, corrects anything off
4. Skill generates requested content using the profile
**Time: 15-20 minutes for profile. 2-5 minutes per content piece after that.**
**The profile is reusable forever.** Build once, use for every piece of content going forward. Update when their voice evolves.
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