Email Capture Generator Skill

---

name: email-capture-generator

description: Build high-converting lead magnets, squeeze pages, and email capture funnels using proven 5-section conversion frameworks. Includes opt-in forms, thank you pages, and delivery automation hooks.

metadata:

openclaw:

requires:

bins: []

env: []

tags:

- email

- lead-magnet

- squeeze-page

- opt-in

- capture

- funnel

- marketing

keywords:

- "email capture"

- "lead magnet"

- "squeeze page"

- "opt-in form"

- "email list"

- "conversion funnel"

- "landing page"

examples:

- "Create a lead magnet landing page for a free ebook"

- "Build an email capture funnel for a webinar"

- "Design a newsletter signup squeeze page"

- "Generate a free tool opt-in page"

---

# Email Capture Generator Skill

Build high-converting lead magnets, squeeze pages, and email capture funnels using proven conversion frameworks.

The Email Capture Framework

5-Section Flow

Build email capture pages EXCLUSIVELY using this 5-section flow from top to bottom:

┌─────────────────────────────────────────────────────────┐
│ 1. HOOK (Hero Section)                                 │
│  ┌─────────────────────────────────────────────────┐   │
│  │  [Headline - Benefit-driven, specific]          │   │
│  └─────────────────────────────────────────────────┘   │
│  ┌─────────────────────────────────────────────────┐   │
│  │  [Subheadline - Expand on the promise]         │   │
│  └─────────────────────────────────────────────────┘   │
│  ┌─────────────────────────────────────────────────┐   │
│  │     [OPT-IN FORM]                               │   │
│  │     Email: [____________]                       │   │
│  │     [GET IT FREE]                              │   │
│  └─────────────────────────────────────────────────┘   │
│              [Lead magnet image]                       │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 2. VALUE (What's Inside)                               │
│    "Here's what you'll get:"                          │
│    ✓ [Benefit 1]                                      │
│    ✓ [Benefit 2]                                      │
│    ✓ [Benefit 3]                                      │
│         [Image showing the lead magnet]                │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 3. PROOF (Social Validation)                          │
│    Headline: "Join X+ subscribers"                    │
│    [Testimonial 1]                                    │
│    [Testimonial 2]                                    │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 4. URGENCY (Why Now)                                  │
│    "This offer expires..."                            │
│    [Scarcity element]                                 │
│    [Countdown timer if applicable]                    │
└─────────────────────────────────────────────────────────┘
                         ↓
┌─────────────────────────────────────────────────────────┐
│ 5. REASSURANCE (Trust Builders)                       │
│    ✓ No spam, ever                                    │
│    ✓ Unsubscribe anytime                              │
│    ✓ [Privacy link] [Terms link]                     │
└─────────────────────────────────────────────────────────┘

Section Breakdown

**1. HOOK (Hero Section)**

**2. VALUE (What's Inside)**

**3. PROOF (Social Validation)**

**4. URGENCY (Why Now)**

**5. REASSURANCE (Trust Builders)**

Template Variables

Replace these placeholders in your generated pages:

| Variable | Description |

|----------|-------------|

| `{{HEADLINE}}` | Main benefit-driven headline |

| `{{SUBHEADLINE}}` | Supporting description |

| `{{LEAD_MAGNET_NAME}}` | Name of the free offer |

| `{{BENEFIT_1}}` | First benefit bullet |

| `{{BENEFIT_2}}` | Second benefit bullet |

| `{{BENEFIT_3}}` | Third benefit bullet |

| `{{CTA_TEXT}}` | Button text (e.g., "Get It Free") |

| `{{EMAIL_PLACEHOLDER}}` | Input placeholder text |

| `{{SUBSCRIBER_COUNT}}` | Number of subscribers |

| `{{TESTIMONIAL_1}}` | First testimonial quote |

| `{{TESTIMONIAL_1_AUTHOR}}` | First testimonial author |

| `{{TESTIMONIAL_2}}` | Second testimonial quote |

| `{{TESTIMONIAL_2_AUTHOR}}` | Second testimonial author |

| `{{URGENCY_MESSAGE}}` | Scarcity/urgency text |

| `{{COUNTDOWN_DATE}}` | Expiration date (if applicable) |

| `{{LEAD_MAGNET_IMAGE}}` | Image of the free offer |

| `{{COMPANY_NAME}}` | Brand/company name |

| `{{PRIVACY_URL}}` | Privacy policy link |

| `{{TERMS_URL}}` | Terms of service link |

Lead Magnet Types

This skill supports various lead magnet formats:

1. **Ebook** - Digital guide or report

2. **Checklist** - Printable or digital checklist

3. **Template** - Spreadsheet, Notion, or design template

4. **Quiz** - Interactive assessment with results delivered via email

5. **Free Tool** - Mini app or calculator

6. **Video Series** - Video course delivered via email

7. **Cheat Sheet** - Quick reference guide

8. **Swipe File** - Collection of examples

Conversion Principles

Headline Formulas

Form Best Practices

Above the Fold Must-Haves

1. Headline

2. Subheadline

3. Visual

4. Form

Trust Elements Placement

File Structure

email-capture-generator/
├── SKILL.md                 # This file
├── templates/
│   ├── squeeze-page.html    # Basic squeeze page
│   ├── lead-magnet.html     # Detailed lead magnet page
│   └── thank-you.html       # Confirmation/thank you page
└── examples/
    ├── ebook-capture.md     # Example: ebook lead magnet
    ├── checklist-capture.md # Example: checklist lead magnet

Example: Ebook Lead Magnet

**Lead Magnet:** "The Tiny Home Financing Guide"

**Target Audience:** Prospective tiny home buyers

**Primary Benefit:** Understanding financing options

HOOK:
- Headline: "Get Your Tiny Home Faster with the Financing Guide 90% of Buyers Miss"
- Subhead: "Discover the 7 financing strategies that helped 1,000+ families afford their dream tiny home"
- CTA: "Send Me The Guide"

VALUE:
- ✓ 7 proven financing strategies
- ✓ Comparison charts
- ✓ Lender contact list
- ✓ Mistakes to avoid

PROOF:
- "Join 5,000+ tiny home enthusiasts"
- Testimonial from satisfied reader

URGENCY:
- "This free guide is available for a limited time"

REASSURANCE:
- "We respect your privacy. No spam, ever."