X Brand Operator

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name: x-brand-operator

description: Automate X/Twitter brand account operations using OpenClaw native tools (xurl + browser fallback + cron). Use when setting up or managing automated posting, keyword engagement, weekly reporting, or Substack content generation for a brand account. Triggers on: "set up X posting for [brand]", "automate my Twitter account", "schedule tweets", "keyword engagement on X", "brand social media automation".

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# X Brand Operator

End-to-end X/Twitter brand account automation using xurl (X API v2) with browser fallback. No extra API keys beyond xurl app config.

Core Tools

Posting a Tweet

**Primary (xurl):**

xurl --app <app> post "<tweet text>"

**Fallback (browser, only if xurl fails):**

1. `browser open` → `https://x.com/compose/post` (profile: user)

2. Wait 4 seconds

3. `browser snapshot` → find text input ref

4. `browser act` → click input, type tweet

5. `browser snapshot` → find Post button ref

6. `browser act` → click Post

7. `browser snapshot` → confirm success

**Rule:** Try each method once only. On failure → notify via Telegram, include draft text, then exit. Never loop.

Replying to a Tweet

**Primary:** `xurl --app <app> reply <tweet_id> "<reply text>"`

**Fallback:** Open tweet URL in browser → snapshot → click Reply → type → submit.

Content Quality Standard (score before posting)

| Criterion | Weight |

|-----------|--------|

| Hook strength | 25 pts |

| Value density | 25 pts |

| Platform fit | 20 pts |

| CTA clarity | 15 pts |

| Conciseness | 15 pts |

**Minimum score: 70/100.** Rewrite once if below threshold; do not post if still failing.

**Format rules:** Single paragraph, no line breaks, ≤ 280 chars, 1–2 hashtags, end with brand URL.

Content Pillar Rotation (daily posting)

Rotate through pillars by day of week. See `references/content-strategy.md` for pillar definitions, templates, and tone guide. Adapt pillars to the brand's positioning.

Keyword Engagement (weekly)

Search target keywords → filter genuine posts (skip bots/ads) → like + reply + follow author.

**Reply quality rules:**

See `references/engagement-playbook.md` for keyword lists and reply templates.

Cron Job Setup

See `references/cron-config.md` for recommended schedules and full agentTurn prompt templates for:

Failure Handling

| Situation | Action |

|-----------|--------|

| xurl fails | Switch to browser fallback immediately |

| Browser also fails | Send Telegram alert with draft text, exit |

| Any step in engagement fails | Skip that item, continue to next |

| Always | Send Telegram summary at end of engagement/report runs |

Never retry more than once per method. Never loop.