[HOW TO USE THIS SKILL EFFECTIVELY](https://www.linkedin.com/)

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name: linkedin-post-engine

description: Write high-performing, persuasive, and authentic LinkedIn posts across any professional niche. Uses research-backed hooks, proven post structures, and LinkedIn-specific formatting to maximize reach, saves, comments, and profile actions. Use when creating LinkedIn posts, carousels-by-text, thought leadership, founder updates, case studies, hiring posts, launch posts, or converting X/Twitter ideas into LinkedIn content.

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`READ BEFORE USE`

# [HOW TO USE THIS SKILL EFFECTIVELY](https://www.linkedin.com/)

`READ BEFORE USE`

# LinkedIn Post Engine

Overview

This skill helps you create strong LinkedIn posts that feel human, useful, and credible.

It combines:

**Keywords**: linkedin, thought leadership, personal brand, founder posts, b2b content, storytelling, case study, hooks, engagement, authority

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Process Workflow

Phase 1: Audience + Positioning (CRITICAL)

Before writing, define:

1. **Audience** — Who is this for? (founders, recruiters, engineers, operators, marketers, sales leaders, etc.)

2. **Goal** — Reach, authority, leads, hiring, trust, replies, profile visits?

3. **Core insight** — What is the one thing worth remembering?

4. **Proof** — What makes this believable (numbers, before/after, constraints, mistakes, outcomes)?

If proof is missing, use placeholders like `[X%]`, `[Y hours]` and request exact values.

Phase 2: Structure + Hook Selection

Choose a format first, then write:

Then select 2-3 hooks and finalize one.

Phase 3: Draft + Polish

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LinkedIn Feed Dynamics (Practical)

What usually performs best:

1. **Strong first two lines** (stops the scroll)

2. **Specificity** (numbers > adjectives)

3. **Credible vulnerability** (mistakes + lessons)

4. **Clear structure** (easy to skim on mobile)

5. **Conversation CTA** (quality comments over empty likes)

Avoid:

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Hook Formulas (Most Important)

The Contrarian Hook

The Specific Result Hook

The Mistake Hook

The Framework Hook

The Question Hook

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High-Performing Post Formats

1) “This runs now” (Operational Story)

Best for real systems, workflows, and automations.

Template:

2) Case Study

Template:

3) Contrarian Opinion

Template:

4) Framework Post

Template:

5) Build-in-Public Update

Template:

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Persuasion Principles

Use these to increase clarity and trust:

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Writing Rules

Hashtags:

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Output Contract

By default, provide:

1. 3 hook options

2. 1 full post

3. 1 spicier variant

4. 3 first-comment ideas (to deepen discussion)

Optional on request:

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Quick Prompt Template

When user gives a raw idea, ask/fill:

Then generate outputs per contract above.

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Common Pitfalls to Avoid

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Execution Checklist

Before finalizing: