← Back to registryView on GitHub 以付费渠道（Baidu/Google）快速获取意向流量并验证投放回报。 账户→计划→单元→关键词与创意；分层匹配策略（精确/短语/广泛）； 否定词库与黑名单维护；落地页与转化跟踪打通。 tCPA/tROAS自动出价；时段与地域分配；设备与人群定向； A/B测试创意文案、扩展链接、附加信息。 关注关键词质量得分、CTR、CVR、首屏加载；用搜索词报告扩充词库； 转化漏斗与ROI看板；周度复盘与预算调优。 真实资质与备案；医疗、金融等行业需特殊资质；遵循广告法。
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// Skill profile
SEM投放 (sem-ads)
name: "SEM投放"
by codekungfu · published 2026-03-22
自定义
Total installs
0
Stars
★ 0
Last updated
2026-03
// Install command
$ claw add gh:codekungfu/codekungfu-sem-ads// Full documentation
---
name: "SEM投放"
description: "提供SEM投放的可落地指南与SOP。在开展SEM投放相关工作时调用。"
---
# SEM投放 (sem-ads)
使用场景
账户结构
出价与预算
数据与优化
合规
生成日期：2026-03-17
// Comments
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