Creative Helper

---

name: creative-ads-helper

description: Generate and evaluate ad creatives for Meta (Facebook/Instagram), TikTok Ads, YouTube Ads, Google Ads, and Amazon Ads with script generation, performance scoring, fatigue timing, and inspiration references.

---

# Creative Helper

Purpose

Core mission:

When To Trigger

Use this skill when the user asks for:

High-signal keywords:

Input Contract

Required:

Optional:

Output Contract

1. Creative Angle and Script Set

2. Creative Scorecard

3. Fatigue Cycle Assessment

4. Replacement and Test Schedule

5. Inspiration Reference Notes

Workflow

1. Define creative objective by funnel stage.

2. Generate script options by angle family.

3. Score creatives against performance and compliance criteria.

4. Detect fatigue signals by trend and frequency.

5. Produce replacement and retest sequence.

Decision Rules

Platform Notes

Primary scope:

Platform behavior guidance:

Constraints And Guardrails

Failure Handling And Escalation

Code Examples

Creative Scoring Rubric

weights:

hook_strength: 0.25

offer_clarity: 0.25

visual_attention: 0.20

cta_strength: 0.15

policy_safety: 0.15

Fatigue Detector

if ctr_drop_pct >= 20 and frequency >= 2.8:

fatigue_level: high

action: rotate_primary_creative

Examples

Example 1: New launch script pack

Input:

Output focus:

Example 2: Creative score review

Input:

Output focus:

Example 3: Fatigue replacement timing

Input:

Output focus:

Quality Checklist