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// Skill profile

Ads Asset Manager

name: creative-asset-manager

by danyangliu-sandwichlab · published 2026-03-22

图像生成自动化任务加密货币
Total installs
0
Stars
★ 0
Last updated
2026-03
// Install command
$ claw add gh:danyangliu-sandwichlab/danyangliu-sandwichlab-creative-asset-manager
View on GitHub
// Full documentation

---

name: creative-asset-manager

description: Manage ad creative libraries and usage rules across Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, and Amazon Ads workflows.

---

# Ads Asset Manager

Purpose

Core mission:

  • asset taxonomy, permission controls, lifecycle management

    • This skill is specialized for advertising workflows and should output actionable plans rather than generic advice.

    When To Trigger

    Use this skill when the user asks for:

  • ad execution guidance tied to business outcomes
  • growth decisions involving revenue, roas, cpa, or budget efficiency
  • platform-level actions for: Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads
  • this specific capability: asset taxonomy, permission controls, lifecycle management

    • High-signal keywords:

  • ads, advertising, campaign, growth, revenue, profit
  • roas, cpa, roi, budget, bidding, traffic, conversion, funnel
  • meta, googleads, tiktokads, youtubeads, amazonads, shopifyads, dsp

    • Input Contract

    Required:

  • product_or_offer
  • target_audience
  • placement_scope

    • Optional:

  • existing_assets
  • brand_tone
  • prohibited_claims
  • creative_constraints

    • Output Contract

    1. Creative Objective

    2. Angle and Hook Set

    3. Asset Specification

    4. Test Variant Plan

    5. Creative QA Notes

    Workflow

    1. Anchor creative goal to funnel stage and KPI.

    2. Generate angle family and hook variants.

    3. Map each angle to placement format requirements.

    4. Define variant matrix and test order.

    5. Add quality and compliance checkpoints.

    Decision Rules

  • If audience is cold, prioritize problem-agitation and proof-first hooks.
  • If retargeting stage, prioritize offer clarity and urgency mechanics.
  • If format limits are strict, simplify message hierarchy to one CTA.

    • Platform Notes

    Primary scope:

  • Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads

    • Platform behavior guidance:

  • Keep recommendations channel-aware; do not collapse all channels into one generic plan.
  • For Meta and TikTok Ads, prioritize creative testing cadence.
  • For Google Ads and Amazon Ads, prioritize demand-capture and query/listing intent.
  • For DSP/programmatic, prioritize audience control and frequency governance.

    • Constraints And Guardrails

  • Never fabricate metrics or policy outcomes.
  • Separate observed facts from assumptions.
  • Use measurable language for each proposed action.
  • Include at least one rollback or stop-loss condition when spend risk exists.

    • Failure Handling And Escalation

  • If critical inputs are missing, ask for only the minimum required fields.
  • If platform constraints conflict, show trade-offs and a safe default.
  • If confidence is low, mark it explicitly and provide a validation checklist.
  • If high-risk issues appear (policy, billing, tracking breakage), escalate with a structured handoff payload.

    • Code Examples

    Creative Brief Example

    creative_id: CR-001

    angle: pain_to_outcome

    hook: "Stop wasting ad budget in week one"

    formats: [9:16_video, 1:1_image]

    Variant Matrix

    V1: hook_change

    V2: CTA_change

    V3: visual_proof_change

    Examples

    Example 1: New hook generation

    Input:

  • Existing creatives have high frequency fatigue
  • Need fresh top-funnel hooks

    • Output focus:

  • new angle families
  • hook library
  • test priorities

    • Example 2: Asset adaptation by placement

    Input:

  • One hero concept, multiple platforms
  • Need format-safe variations

    • Output focus:

  • per-platform format specs
  • copy-length adaptation
  • QA checklist

    • Example 3: Pre-launch creative scoring

    Input:

  • 12 creatives pending launch
  • Limited review bandwidth

    • Output focus:

  • quality scores
  • reject/rework decisions
  • launch candidate shortlist

    • Quality Checklist

  • [ ] Required sections are complete and non-empty
  • [ ] Trigger keywords include at least 3 registry terms
  • [ ] Input and output contracts are operationally testable
  • [ ] Workflow and decision rules are capability-specific
  • [ ] Platform references are explicit and concrete
  • [ ] At least 3 practical examples are included
    • // Comments
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