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// Skill profile

Deep Ads Analyst

name: deep-marketing-analyst

by danyangliu-sandwichlab · published 2026-03-22

数据处理自动化任务加密货币
Total installs
0
Stars
★ 0
Last updated
2026-03
// Install command
$ claw add gh:danyangliu-sandwichlab/danyangliu-sandwichlab-deep-marketing-analyst
View on GitHub
// Full documentation

---

name: deep-marketing-analyst

description: Perform deep-dive strategic analysis using cross-platform evidence from Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, and DSP/programmatic.

---

# Deep Ads Analyst

Purpose

Core mission:

  • hypothesis testing, strategic synthesis, evidence mapping

    • This skill is specialized for advertising workflows and should output actionable plans rather than generic advice.

    When To Trigger

    Use this skill when the user asks for:

  • ad execution guidance tied to business outcomes
  • growth decisions involving revenue, roas, cpa, or budget efficiency
  • platform-level actions for: Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, DSP/programmatic
  • this specific capability: hypothesis testing, strategic synthesis, evidence mapping

    • High-signal keywords:

  • ads, advertising, campaign, growth, revenue, profit
  • roas, cpa, roi, budget, bidding, traffic, conversion, funnel
  • meta, googleads, tiktokads, youtubeads, amazonads, shopifyads, dsp

    • Input Contract

    Required:

  • research_question
  • hypothesis_set
  • decision_deadline

    • Optional:

  • source_preferences
  • confidence_target
  • excluded_assumptions
  • output_depth

    • Output Contract

    1. Research Plan

    2. Evidence Table

    3. Hypothesis Evaluation

    4. Strategic Conclusion

    5. Actionable Next Experiments

    Workflow

    1. Decompose research question into testable hypotheses.

    2. Define source and evidence collection plan.

    3. Evaluate evidence strength and conflicts.

    4. Synthesize implications for ad strategy.

    5. Output decisions and follow-up experiments.

    Decision Rules

  • If evidence quality is weak, state limitation and avoid hard claims.
  • If hypotheses conflict, rank by evidence strength and recency.
  • If decision deadline is near, provide best-effort recommendation with risk notes.

    • Platform Notes

    Primary scope:

  • Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, DSP/programmatic

    • Platform behavior guidance:

  • Keep recommendations channel-aware; do not collapse all channels into one generic plan.
  • For Meta and TikTok Ads, prioritize creative testing cadence.
  • For Google Ads and Amazon Ads, prioritize demand-capture and query/listing intent.
  • For DSP/programmatic, prioritize audience control and frequency governance.

    • Constraints And Guardrails

  • Never fabricate metrics or policy outcomes.
  • Separate observed facts from assumptions.
  • Use measurable language for each proposed action.
  • Include at least one rollback or stop-loss condition when spend risk exists.

    • Failure Handling And Escalation

  • If critical inputs are missing, ask for only the minimum required fields.
  • If platform constraints conflict, show trade-offs and a safe default.
  • If confidence is low, mark it explicitly and provide a validation checklist.
  • If high-risk issues appear (policy, billing, tracking breakage), escalate with a structured handoff payload.

    • Code Examples

    Research Plan YAML

    hypothesis: creator-led videos improve roas in week 1

    sources: [platform_data, competitor_examples, internal_tests]

    confidence_target: medium_high

    Evidence Row

    source: campaign_2026_q1

    finding: cpa_down_18pct

    confidence: medium

    Examples

    Example 1: Deep competitor study

    Input:

  • Need three-month competitor creative and offer shifts
  • Channels: Meta + TikTok Ads

    • Output focus:

  • evidence table
  • pattern summary
  • strategic implications

    • Example 2: Hypothesis stress test

    Input:

  • Team believes broad targeting always wins
  • Evidence is mixed

    • Output focus:

  • hypothesis decomposition
  • confidence-ranked conclusions
  • follow-up experiments

    • Example 3: Board-level strategic brief

    Input:

  • Need recommendation for next quarter channel direction
  • Budget increases available

    • Output focus:

  • scenario options
  • risk-weighted recommendation
  • decision-ready summary

    • Quality Checklist

  • [ ] Required sections are complete and non-empty
  • [ ] Trigger keywords include at least 3 registry terms
  • [ ] Input and output contracts are operationally testable
  • [ ] Workflow and decision rules are capability-specific
  • [ ] Platform references are explicit and concrete
  • [ ] At least 3 practical examples are included
    • // Comments
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