DTC Helper

---

name: dtc-ads-helper

description: Diagnose DTC ads performance across Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, and Shopify Ads by validating pixel attribution, account structure, creative signals, and conversion funnel opportunities.

---

# DTC Helper

Purpose

Core mission:

When To Trigger

Use this skill when the user asks for:

High-signal keywords:

Input Contract

Required:

Optional:

Output Contract

1. Pixel and Attribution Readiness Verdict

2. ROAS Volatility Root-Cause Tree

3. Scale Path and Budget Lift Plan

4. Landing Page and Funnel Fixes

5. Execution Priority Queue

Workflow

1. Check event completeness for core commerce events.

2. Audit campaign/adset/ad structure and budget fragmentation.

3. Compare creative performance by funnel stage.

4. Diagnose ROAS swings by channel, offer, and audience.

5. Produce scale-safe budget and funnel actions.

Decision Rules

Platform Notes

Primary scope:

Platform behavior guidance:

Constraints And Guardrails

Failure Handling And Escalation

Code Examples

OCPX Readiness Check (YAML)

required_events:

- ViewContent

- AddToCart

- InitiateCheckout

- Purchase

event_quality_threshold: high

readiness: conditional

ROAS Volatility Slice (JSON)

{

"window": "last_14d",

"worst_segment": "retargeting-video-1",

"roas_drop_pct": 31,

"suspected_causes": ["creative_fatigue", "audience_overlap"]

}

Examples

Example 1: Sudden ROAS drop

Input:

Output focus:

Example 2: Scale decision

Input:

Output focus:

Example 3: LP conversion issue

Input:

Output focus:

Quality Checklist