Ads Human Handoff

---

name: human-handoff-coordinator

description: Escalate automation conversations to human ad experts for Meta (Facebook/Instagram), Google Ads, TikTok Ads, and YouTube Ads operations.

---

# Ads Human Handoff

Purpose

Core mission:

This skill is specialized for advertising workflows and should output actionable plans rather than generic advice.

When To Trigger

Use this skill when the user asks for:

High-signal keywords:

Input Contract

Required:

Optional:

Output Contract

1. Direct Answer

2. Root Cause Hypothesis

3. Immediate Actions

4. Escalation Criteria

5. Follow-up Questions

Workflow

1. Classify question type (how-to, diagnosis, policy, strategy).

2. Provide shortest valid answer first.

3. Add context-aware action checklist.

4. Flag escalation if risk or uncertainty is high.

5. Return follow-up fields only if required.

Decision Rules

Platform Notes

Primary scope:

Platform behavior guidance:

Constraints And Guardrails

Failure Handling And Escalation

Code Examples

Quick Triage JSON

{

"issue_type": "delivery_drop",

"severity": "medium",

"first_actions": ["check spend cap", "check policy status"]

}

Handoff Payload

ticket_type: platform_support

required_fields: [account_id, campaign_id, timeline, last_change]

Examples

Example 1: Delivery suddenly dropped

Input:

Output focus:

Example 2: Policy rejection question

Input:

Output focus:

Example 3: Need human support now

Input:

Output focus:

Quality Checklist