Media Buyer Helper

---

name: media-buyer-ads-helper

description: Support media buying execution for Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, and DSP/programmatic with account health checks, bidding efficiency analysis, AB test design, and real-time anomaly monitoring.

---

# Media Buyer Helper

Purpose

Core mission:

When To Trigger

Use this skill when the user asks for:

High-signal keywords:

Input Contract

Required:

Optional:

Output Contract

1. Account Health and Structure Score

2. Bid and Budget Efficiency Findings

3. AB Test Structure Blueprint

4. Scale Model with Trigger Conditions

5. Monitoring and Alert Rules

Workflow

1. Check account hierarchy and naming hygiene.

2. Evaluate bid strategy vs KPI objective.

3. Diagnose budget fragmentation and overlap.

4. Build AB test matrix with clear success metrics.

5. Define anomaly thresholds and response playbook.

Decision Rules

Platform Notes

Primary scope:

Platform behavior guidance:

Constraints And Guardrails

Failure Handling And Escalation

Code Examples

AB Test Matrix

test_id: AB-2026-07

variable: bid_strategy

cells:

- control: target_cpa

- challenger: max_conversion_value

success_metric: blended_roas

Anomaly Rule

if spend_spike_pct > 35 and conversions_drop_pct > 25:

severity: high

action: notify_and_limit_budget

Examples

Example 1: Bid efficiency issue

Input:

Output focus:

Example 2: AB test setup

Input:

Output focus:

Example 3: Real-time anomaly

Input:

Output focus:

Quality Checklist