Shopify Ads Helper

---

name: shopify-ads-helper

description: Optimize Shopify-specific paid growth workflows for Meta (Facebook/Instagram), Google Ads, TikTok Ads, and YouTube Ads with Shopify event integrity, ROAS diagnostics, scale planning, and funnel optimization.

---

# Shopify Ads Helper

Purpose

Core mission:

When To Trigger

Use this skill when the user asks for:

High-signal keywords:

Input Contract

Required:

Optional:

Output Contract

1. Shopify Tracking Health Summary

2. Channel and Structure Diagnosis

3. ROAS Volatility Interpretation

4. Scale Path with Budget Gates

5. Checkout and Funnel Optimization Plan

Workflow

1. Validate Shopify event mapping consistency.

2. Confirm attribution alignment across channels.

3. Audit campaign architecture per product/collection.

4. Isolate ROAS drivers by audience/creative/offer.

5. Propose staged budget lift and funnel fixes.

Decision Rules

Platform Notes

Primary scope:

Platform behavior guidance:

Constraints And Guardrails

Failure Handling And Escalation

Code Examples

Shopify Event Mapping Check

events:

product_view: ViewContent

add_to_cart: AddToCart

checkout_start: InitiateCheckout

order_paid: Purchase

status: pass_with_warnings

Budget Lift Gate

if blended_roas >= 2.8 and checkout_cvr >= 2.2:

increase_budget_pct: 15

else:

hold_budget: true

Examples

Example 1: Shopify ROAS drift

Input:

Output focus:

Example 2: Collection scaling

Input:

Output focus:

Example 3: Checkout drop

Input:

Output focus:

Quality Checklist