GTM Meeting Prep

---

name: gtm-meeting-prep

description: >

Prepare a seller or growth rep for an upcoming sales or partnership meeting.

Produces a pre-meeting brief with account context, attendee research, discovery

questions, and a recommended conversation arc. Use when a user has a call, demo,

or intro meeting scheduled. Triggers: "prep me for my call with X," "I have a

meeting with [company] tomorrow," "what should I ask [title] at [company],"

or when a calendar invite or attendee list is provided.

license: MIT

compatibility: Requires web search access for attendee and account research.

metadata:

author: iCustomer

version: "1.0.0"

website: https://icustomer.ai

---

# GTM Meeting Prep

Produce a pre-meeting brief. Tailor everything to the specific company, attendees,

and meeting type — no generic output.

Steps

1. **Identify meeting type** — Cold Intro, Demo, POC Kick-off, Proposal, Partnership,

or QBR. Each has a different focus and tone.

2. **Account context** — pull key facts: business model, size, stack, recent news.

Reuse an existing account brief if one was run via `gtm-account-research`.

3. **Attendee research** — for each attendee: title, seniority, LinkedIn activity,

tenure, likely priorities based on role. Flag any warm path (mutual connection,

partner network, prior engagement).

4. **Discovery questions** — generate 5 prioritized questions. Default stack:

open → current state → pain → success criteria → decision process.

Tailor to title (technical evaluator ≠ economic buyer ≠ end user).

5. **Landmines** — flag topics to avoid: internal builds they're proud of, recent

org changes, competitors to not name-drop without reason.

6. **Narrative arc** — recommend a 4-act flow: Open (5min) → Discover (15–20min)

→ Show (10–15min) → Close (5min). Define the meeting "win" — rarely "close the

deal" for a first call.

Output

# Meeting Brief: [Company] — [Meeting Type] | [Date]

Account: [3-sentence snapshot]
Segment: [ICP segment] | Product angle: [what you're positioning]
Stack: [Relevant tools]
Signals: [1–2 buying signals with dates]

Attendees:
[Name · Title · Key priority · Warm path if any]

Landmines: [What to avoid]

Narrative Arc:
Open → [agenda, rapport] → Discover → [top 3 areas] → Show → [what to demo] → Close → [ask]

Top 5 Discovery Questions:
1.
2.
3.
4.
5.

Meeting Win: [What "success" looks like for this specific call]
Proposed Next Step: [Specific ask to close the meeting]