GTM Outbound Strategy

---

name: gtm-outbound-strategy

description: >

Design outbound GTM campaigns and write ready-to-send sequences. Use when

building a new outbound motion, writing cold email or LinkedIn outreach,

designing a multi-touch sequence, or rewriting low-performing outreach.

Triggers: "build an outbound campaign," "write a cold email for [ICP],"

"draft a LinkedIn DM for [persona]," "our reply rates are low," "help me

write outreach for [company]."

license: MIT

compatibility: No code execution required.

metadata:

author: iCustomer

version: "1.0.0"

website: https://icustomer.ai

---

# GTM Outbound Strategy

Design a campaign brief and write the sequence copy. Every first touch must be

grounded in a specific, timely signal about the recipient or their company.

Steps

1. **Confirm setup** — target segment + persona, pain hypothesis, trigger signal,

product/offer, channel, and volume. Ask if any are missing before writing.

2. **Build the messaging stack** (do this before writing copy):

- **Hook**: one specific, timely observation about the recipient (job posting,

funding, content they published, company news). No hook = no reply.

- **Pain bridge**: connect their signal to a problem you solve. One sentence.

- **Value wedge**: one proof point — named customer story, benchmark, or

contrarian frame. Not a feature list.

3. **Select channel** — default: LinkedIn DM + email combo for mid-market.

Use cold email only for high-volume segments. Use Loom for enterprise/high-ACV.

4. **Design the sequence** — default 5-touch, 14-day cadence:

- Day 1: Email — hook + pain bridge + soft CTA

- Day 3: LinkedIn connection request — short note referencing email

- Day 5: Email — case study or insight (never "just following up")

- Day 8: LinkedIn DM (if connected) — value-add question or resource

- Day 12: Email — honest breakup, close the loop

5. **Write copy** — produce ready-to-send copy for each touch.

Copy rules (always apply)

Output

# Outbound Campaign: [Segment / Persona] | [Date]

Setup: Segment · Persona: [Title] · Signal: [X] · Product/Offer: [X] · Channel: [X]
Hook: [X] | Pain Bridge: [X] | Value Wedge: [X]

Sequence:
[Day · Channel · Content summary for each touch]

Copy:
[Ready-to-send message for each touch]